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Ever wondered how a mountain biker like Matt Jones turns dirt into dollars? While exactly how much he's worth is a bit of a mystery, it's no secret that he's doing pretty well. His journey wasn't just about winning competitions; it's a mix of getting awesome sponsorships (like his deal with Red Bull), making killer content people love to watch, and even starting his own business with Helfare. Plus, his love for cars opens up even more opportunities....